About
Who We Are
Capabilities
Our Work
Careers
Contact

PUNCH PR

About
Who We Are
Capabilities
Our Work
Careers
Contact
FROMM PETFEST

FROMM PETFEST

We created a new pet-friendly event in a city known for festivals.

The diverse ethnic and music festivals that punctuate the summer social calendar in Milwaukee left one member of the family on the outside looking in - the four-legged kind.

Family-owned and Wisconsin-based pet food manufacturer, Fromm Family Foods, decided it was time to create an event that the entire family, furry and human alike, can enjoy. This free community event connects the brand to animal lovers, pet owners, retailers and new and existing customers in a way that is authentic, engaging and unique.

In five short years, Petfest has become the largest pet-focused event in Wisconsin, experiencing exponential growth in attendance and revenue numbers exceeding 75% annually.

Key metrics: Over 12,000 human and 4,000 animal attendees. Earning more than 4MM impressions in the Milwaukee market and over 1 Million social media impressions, engagements and video views.

Petfest_2016_is_This_Weekend__0_46628380_ver1.0_640_480.jpg
Pet_Fest_Saturday_on_Summerfest_grounds_1_46860287_ver1.0_640_480.jpg
Ray Stanek Live Chat - Preparedness.png
GENERAC CANDLE LIGHT DINNER SERIES

GENERAC CANDLE LIGHT DINNER SERIES

Nothing says “power outage” like eating a meal by candlelight.

For the 2016 Atlantic Hurricane Season, we created a food-centric event for media that featured a unique three-course meal, with each course prepared using increasing levels of power.

The purpose? To demonstrate the stark reality of living without power after a hurricane, and the benefits of having a home standby power system to keep an entire home or business running.

Hosted by home improvement TV personality, Danny Lipford, this unique event leveraged local chefs creating local dishes with locally-relevant hurricane preparedness tips that related to homeowners in our key demographic.

Success Achieved: Over 7.5MM targeted impressions in key hurricane markets including Houston, Tampa, New Orleans and along Florida’s Atlantic coast.

Media_Event_Tour.png
NYCHA_News1_a.jpg
Candlelight_Dinner_edison.png
CNBC-Blizzards_bust_power.png
bracing-hurricane-matthew.png
IMG_0379.PNG
IMG_0374.PNG
FARMER'S FRIDGE

FARMER'S FRIDGE

Tasked with supporting the Farmer’s Fridge brand as it grew its presence in Chicago and Milwaukee, we identified key pillars of communication and designed a media outreach and engagement plan to stimulate new coverage for the growing business.

From in-depth business update coverage with our friends at Fast Company to a listing as one of Entrepreneur magazine’s top innovators of 2018, the Farmer’s Fridge brand is an exciting winner with national and international media.

KEEN UTILITY MEDIA EVENT

KEEN UTILITY MEDIA EVENT

Every year, we bring social influencers, content creators and journalists to a boot factory in Portland. Over two intense days, these are the critical moments when we embrace American Built products in the soul of the Pacific Northwest, taking every opportunity to indulge in all that Portland has to offer. From hiking to brewery tours to the KEEN factory floor, we deliver a hands-on experience to influential taste-makers who help us tell the brand stories that differentiate the KEEN Utility business.

INFLUENCER MARKETING KIT BREAKS THROUGH

INFLUENCER MARKETING KIT BREAKS THROUGH

Inspired by NEW sneaker drops that resonate with its audience, we offer a twist that embraces the the safety-toe work boot using familiar ratchet straps to secure the shoe to its custom-created message board.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Previous Next
FROMM PETFEST
Petfest_2016_is_This_Weekend__0_46628380_ver1.0_640_480.jpg
Pet_Fest_Saturday_on_Summerfest_grounds_1_46860287_ver1.0_640_480.jpg
Ray Stanek Live Chat - Preparedness.png
GENERAC CANDLE LIGHT DINNER SERIES
Media_Event_Tour.png
NYCHA_News1_a.jpg
Candlelight_Dinner_edison.png
CNBC-Blizzards_bust_power.png
bracing-hurricane-matthew.png
IMG_0379.PNG
IMG_0374.PNG
FARMER'S FRIDGE
KEEN UTILITY MEDIA EVENT
INFLUENCER MARKETING KIT BREAKS THROUGH
Back to Top
Punch PR, 316 North Milwaukee Street, Suite 316, Milwaukee, WI, 53202, United States(414) 439-1900
punch_blue_rgb-mini.png