A little experience can go a long way. A lot of experience goes even further. Here you'll find a sampling of some of the projects we've executed and the stories we've told.

Featured

We created a new pet-friendly event in a city known for festivals.

The diverse ethnic and music festivals that punctuate the summer social calendar in Milwaukee left one member of the family on the outside looking in - the four-legged kind.

Family-owned and Wisconsin-based pet food manufacturer, Fromm Family Foods, decided it was time to create an event that the entire family, furry and human alike, can enjoy. This free community event connects the brand to animal lovers, pet owners, retailers and new and existing customers in a way that is authentic, engaging and unique.

In five short years, Petfest has become the largest pet-focused event in Wisconsin, experiencing exponential growth in attendance and revenue numbers exceeding 75% annually.

Key metrics: Over 12,000 human and 4,000 animal attendees. Earning more than 4MM impressions in the Milwaukee market and over 1 Million social media impressions, engagements and video views.

GENERAC CANDLE LIGHT DINNER SERIES

Nothing says “power outage” like eating a meal by candlelight.

For the 2016 Atlantic Hurricane Season, we created a food-centric event for media that featured a unique three-course meal, with each course prepared using increasing levels of power.

The purpose? To demonstrate the stark reality of living without power after a hurricane, and the benefits of having a home standby power system to keep an entire home or business running.

Hosted by home improvement TV personality, Danny Lipford, this unique event leveraged local chefs creating local dishes with locally-relevant hurricane preparedness tips that related to homeowners in our key demographic.

Success Achieved: Over 7.5MM targeted impressions in key hurricane markets including Houston, Tampa, New Orleans and along Florida’s Atlantic coast.

FARMER'S FRIDGE

Tasked with supporting the Farmer’s Fridge brand as it grew its presence in Chicago and Milwaukee, we identified key pillars of communication and designed a media outreach and engagement plan to stimulate new coverage for the growing business.

From in-depth business update coverage with our friends at Fast Company to a listing as one of Entrepreneur magazine’s top innovators of 2018, the Farmer’s Fridge brand is an exciting winner with national and international media.

KEEN UTILITY MEDIA EVENT

Every year, we bring social influencers, content creators and journalists to a boot factory in Portland. Over two intense days, these are the critical moments when we embrace American Built products in the soul of the Pacific Northwest, taking every opportunity to indulge in all that Portland has to offer. From hiking to brewery tours to the KEEN factory floor, we deliver a hands-on experience to influential taste-makers who help us tell the brand stories that differentiate the KEEN Utility business.

Media relations: The mad max economy

*Early on, we developed key messaging based on product communications expertise. Later, we learned we were a part of a far bigger story and we went after it.*

Anyone can tell a story, we tell great stories.

Pitch today, pitch tonight, pitch tomorrow and the day after that. We pitch when our story is most magnetic and we pitch to the people who want the best angle for their readership. And, we know the difference between a story and naval gazing.

We operate on the principle that strategic communications — no matter the channel or the content – requires a deep understanding of the news and how to make it.

We believe that media relations success is the most important measure of any public relations program.