Good morning. We have good news for you today: Your remarkable intelligence and devastating good looks will serve you well. Even if nobody sees you in person. Still, let’s go forth and be great. But first, we’ll run down what you need to know to keep you at the top of your awesome game.

Here is what has our attention:
The pandemic is hitting the pause button on the present: What will/should the future of retail look like?

Can CPG brands go DTC for big ROI ASAP?

This is has us intrigued:
Because there will be a post-lockdown world, it’s great to see Burger King France offering to host those “lets-try-this-again” birthday parties for kids. We’ve all missed some moments over the past five weeks, six days and umpteen hours of being stuck at home with our children (bless you folks who don’t live with your offspring, we look forward to reading the next great American novel you’ve been working on). Nevertheless, the brands who deliver exceptional experiences and create positive memories always win, even if that means promising a date in the future.

Here is what is driving us forward:
A purpose in the pandemic. We’ve recently added a pro-bono client to our roster. And, we couldn’t be happier to be managing the PR and social media for Rock the Green, while introducing a new Rock the Stream initiative with, you probably already guessed it: live streaming music from local artists that will support all kinds of eco-conscious needs. Happy Earth Year.

A final thought:
We’re all busy. We may be hiking into uncharted territory, but at Punch, we plan for change. We expect it. So, here’s some unsolicited advice: Slow down. Look around. Give yourself time. You’ve never been in a better position to find yourself and your brand.

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- Punch